Stylish Solution to Age-old Problem

It’s a common concern which countless women across the ages have shared.

“Does this fanny pack make my ass look big?”

San Diego-based designer Nichole MacDonald wasn’t thinking sizes or shapes when she first envisioned the Sash Bag. But for women seeking a stylish and secure alternative to bulky hand bags and fanny packs, the Sash Bag is quickly becoming a must-have accessory.

“I was with my son at LEGOLAND in Carlsbad to do a one-mile fund-raiser run. Of course, there was no way I could carry a purse for something like that. I thought ‘what are my options?’ Women’s clothes don’t usually have pockets and, if they do, they fit maybe a stick of gum. A back pack would be too heavy so that was out too. I couldn’t figure out any practical way to carry my basic necessities other than a fanny pack. I was tempted to buy one, but I resisted.”

Read more here.